babyganics
Art Direction
POS Design
Digital ad campaign
Animation
Packaging Design
Objective
My objective for babyganics was to be to be their shopper marketing design expert and effectively communicate the brand story to shoppers across a variety of outputs – ranging from POS to banner campaigns.
Additionally, the design should align with the babyganics brand image and standards, while also incorporating the shopper experience and marketing goal to be top of mind.
Outcome
Overall the designs presented over the years have been praised by the client, ranging from account to c-level executives and have helped method maintain both a digital and in-store presence across multiple retailers. Designs that were presented secured a relaunch effort into Walmart stores.
Below are a few years worth of examples from various asks from the client, ranging from in store displays to conceptual sell-in displays.
