The Historic Trust
Creative Direction
Brand Identity + Strategy
Custom typography
Environmental Design
Packaging
UI / UX Design
Copywriting
Objective
After decades with The National Park Service, The Historic Trust was establishing itself as the stewards of Vancouver, WA historical entities and needed new branding. They needed a system that could grow and adapt for the changing world, while maintaining roots in tradition. They have a commitment to being stewards of history while inspiring new generations.
Outcome
Worked closely with the client to understand their vision and values, as well as their pain points as they entered this new era. The brand mixes bold and timeless elements to create a seamless identity that directly reflects their ties to the past, while trailblazing into the future.
