The Seattle Yacht Club
Creative Direction
Brand Identity
Book Design
Collateral Design
Objective
The Seattle Yacht Club celebrated their 125th anniversary in 2017 and was looking to commemorate their legacy with a keepsake book available to members. Their previous publication had been a flop, so they were really looking to make something special that would be treasured and displayed for years to come.
Outcome
Worked closely with a committee of dedicated members from the club to dive in and author the history of The Seattle Yacht Club. To design something representative, it was necessary to dive deep into their culture to understand how to design something that they would be proud read and share. The club has a rich history in the Pacific Northwest and there was no shortage of material and archives of images to design around, which presented its own unique challenge. The book covers their proud history and promising future, and is accompanied by hundreds of photos.
